Cherdericka is a Grammy-nominated singer, songwriter, and visual artist who approached me to produce the music video for her solo debut, Gimme More.

Although this was a departure from my typical work, I enjoyed the experience and learning about working within a new medium. It helped me to further develop my abilities as a creative producer, allowing me to work within a non-linear format and collaborate more closely with the director and DP on our plan to accomplish her visual goals.